Amazon has faced the toughest challenge to its business model during the coronavirus pandemic, as customers flood the internet retailer with orders and stretch its capacity to the limit

To help alleviate the strain and better handle demand for things like Amazon Fresh and Whole Foods Market, the company has announced a number of steps including changes to how delivery times are distributed, and it's also hiring tens of thousands of additional workers. Visit BGR's homepage for more stories.
The convenience of e-commerce, the fast and free shipping for Prime members, and the seemingly endless selection of products to choose from are among the things that Amazon has trained its customers for years to take for granted. Whatever you wanted, with just a few clicks, it'll be on your doorstep in a matter of days. That is, until the COVID-19 coronavirus pandemic arrived and completely upended people's expectations about the degree to which they can rely on Amazon, while the internet retailer's business model has been stretched to the limit thanks to quarantined customers flooding it with orders.

If you try to order a normal product right now -- anything from a book to a pair of jeans -- chances are Amazon is going to tell you the order can't be shipped until May. That's because the company is prioritizing the shipment of essentials during the pandemic -- not all of which, by the way, are products you can even order. For example, the company won't let you order the Purell hand soap at this listing, which carries the following message instead of an "Add to Cart" button: "Prioritized for organizations on the frontlines responding to COVID-19."

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How Amazon is scrambling to keep up with customer demand during the coronavirus pandemic originally appeared on BGR.com on Mon, 13 Apr 2020 at 13:54:14 EDT. Please see our terms for use of feeds.
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