The Foremost Products from Sony Ericsson

The history of Sony Ericsson started in October 2001, when the Japanese company Sony and the Swedish corporation Ericsson decided to collaborate for the design and production of cellulars. The headquarters of the company are as follows: the head office in London, UK and the incorporated in Sweden. The research and development teams are not present only in the UK, but in Germany, Sweden, Japan, Pakistan, India and the US.

PThe reason stated for this venture was to combine the consumer electronics expertise from Sony with the technological leadership in the communications sector from Ericsson. As a result both companies ceased making their own mobile phones. Due to their policy and seriousness, by 2008, the company was the fifth largest manufacturer of mobile phones in the world. Sony Ericsson follows companies like Nokia, Samsung, Motorola and LG. Sony Ericsson’s sales of products very much increased after the launch on the market of the Walkman and Cyner-shot series.

Sony Ericsson’s products include the following: mobile phones, mpbile music devices, wireless systems, wireless data devices, wireless voice devices and hi-tech accessories. The company’s total profit of the overall sales reached the impressive figure of 73 million Euro in 2008. In July 2008, Sony Ericsson had 9,400 employees lead by Nelson Mozol (President), Anders Runevad (EVP) and Carl-Henric Svanberg (Chairman). Sony corporation has 50% of the company and the other 50% belongs to Ericsson AB.

As we’ve already said, Sony Ericsson started being incredibly successful with Walkman and cyber-shot. In 2005, on March 1, the company came up with the K750i with a 2 megapixel camera and W800i, its platform mate, the first in the highly successful Walkman phones. The performance of this telephone was its capability of playing 30 hours of music playback and two low-end phones. In October 2005, the company launched the P990, which made the first device relying on UIQ 3 technology. The other major achievement that Sony Ericsson had was the Cyber-shot brand, issued in 2005 by the K750.

K750 in fact proved one of the best sold Sony Ericsson’s cells ever made. Back then, the memory card space was very innovative, ensuring its success. The difference between the Walkman and the Cyber-shot resides in the quality of the media viewing and cameras which are superior in the Cyber-shot. There are five large categories of products developed by Sony Ericsson on the whole : the W Walkman series music phones, the Cyber-shot mobiles, the BRAVIA-branded line of phones, the UIQ smart phones, and the Xperia range of mobile phones.

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